An identity measured, and documents that carry it everywhere
Naming studies and brand strategy, identity guides with measured colour and accessibility rules, editable letterheads and document templates, capability statements and CVs — designed in Arabic and English, delivered as editable sources plus finals, and generated by code so they stay reproducible.
Who it is for For new ventures that need a first identity, established companies whose brand is only a logo, bidders who need capability statements and proposal templates, and founders who need a professional CV.
- Letterhead
- Company profile
- Brand kit
- CV
- Colours measured, not picked by eye
- Editable source with every file
- Arabic set by its own rules
From a measured identity to the documents that carry it
Open a row to see what is inside it. Every sample, swatch and name shown on this page is invented — never a client's material.
Measured, labelled, and generated by code
The same steps for a new identity or a new set of documents. Each one leaves something you can read, compare or sign off.
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Start from what you have
We measure your existing logo artwork pixel by pixel rather than replacing it by default, and re-skin an existing letterhead into the system instead of redesigning it from zero.
Provenance notes -
Derive the system by measurement
Colour is clustered by hue into eleven-step OKLCH ramps and admitted to the palette only once it passes explicit tests; every pairing is checked in WCAG 2.2 and APCA, and every rule is labelled measured, practice or verify.
Brand identity guide -
Design Arabic and English together
Each Latin typeface is given a chosen Arabic partner, set with its own rules — no letter-spacing, no fake bold, extra line-height — with layouts that mirror and Arabic set first in bilingual pieces.
Bilingual type system -
Generate the documents
Letterheads, business documents and print art are generated by code rather than hand-assembled, with an editable source delivered alongside every final file and placeholders styled to be obvious.
Editable templates -
Map documents to how they are judged
Capability statements and proposal templates are built criterion by criterion against how an evaluator actually scores, with a pending-confirmation list standing in for any figure not yet confirmed.
Capability statement -
Explore, narrow and record the decision
Name candidates and logo directions are checked and compared side by side, narrowed with you to a documented choice, and kept in a decision log with earlier versions marked superseded.
Decision log
Proof you can check, not taste alone
What we can show your team on the first call.
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Palette provenance by measurement
Colour is sampled from your own artwork and clustered by hue, not picked by eye, and admitted to the palette only once it passes explicit tests.
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Accessibility scored, not asserted
Every colour pairing is checked in WCAG 2.2 and APCA, and background recipes are ranked and referenced by ID so a brief can cite exactly which one to use.
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Every rule labelled measured, practice or verify
You can see at a glance which guideline is proven, which is established practice, and which still needs a physical press proof.
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Real bilingual craft
Each Latin typeface has a chosen Arabic partner set with its own rules — no letter-spacing, no fake bold, extra line-height — and Arabic comes first in bilingual pieces.
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Documents generated by code
Letterheads, templates and print art are generated rather than hand-assembled, so a change is one edit and the brand repeats correctly on every page of a Word letter.
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Honest about data
A figure we cannot confirm is a placeholder or sits on a pending-confirmation list, never an invented number standing in for one.
The documents you will actually use
Sample structures of three deliverables — drawn as shapes, with the sections each one really has. No client material.
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Letterhead
Specimen- Masthead and accent bar
- Watermark construction
- Placeholder body text
- Footer
Sample structure — no client material -
Brand identity guide
Specimen- Colour ramps and provenance
- Typography and Arabic partners
- Contrast matrix
- Applied examples
Sample structure — no client material Detail withheld -
Capability matrix
Specimen- Criterion
- Weight
- Evidence
- Status
Sample structure — no client material
Two full editions, each composed for its own direction
The brand strategy and identity document is delivered as a complete English edition and a complete Arabic one, each written and laid out in its own direction.
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Brand strategy and identity document English
Specimen- Positioning and brand territory
- Personas and audience
- Palette and type direction
- Decision log
Sample structure — no client material Detail withheld -
وثيقة استراتيجية العلامة التجارية Arabic
نموذج- التموضع ونطاق العلامة
- الشخصيات والجمهور
- اتجاه اللون والخط
- سجل القرارات
هيكل نموذجي، دون أي مواد لعملاء تفاصيل محجوبة
Where the identity travels next
The same system carries into these other places it needs to work.
What clients ask before they commit
Straight answers to what a founder or a bid team asks first.
Can you work with our existing logo instead of redesigning it?
Yes, and that is usually where we start. We measure the palette from your artwork, rebuild clean versions for documents, and build the system around what you already have.
Do you design in Arabic as well as English?
Yes. Arabic is designed in its own right, not translated: each English typeface has an Arabic partner, the layout mirrors, and Arabic rules are followed — no letter-spacing, no fake bold, extra line-height.
What files do we receive?
Editable sources plus finals: Word and PowerPoint templates, PDFs, an interactive HTML guide where relevant, and logo and asset files in PNG and SVG. Colour tokens can also be supplied for your developers.
Can our staff edit the letterhead themselves?
Yes. Letterheads are real Word templates. The branding repeats on every page automatically; your team just replaces the placeholder text.
How do you make sure colours and text are readable?
We compute contrast for every colour combination in WCAG 2.2 and APCA and publish minimum text sizes for each background. Anything that needs a physical check, such as print ink matches, is marked for a press proof.
Is the logo work bespoke design?
It is AI-assisted exploration, presentation and clean-up: several directions explored quickly and narrowed with you, not a single hand-drawn concept built from a blank page. We say so plainly.
Will you show our documents to other clients?
No. Client work stays confidential; we do not publish client documents or name clients without permission.
Who it is for, and in what form
Who it is for
- New ventures that need a name, domains and a first identity
- Established companies whose identity exists only as a logo and needs a usable system
- Companies with a logo but no editable letterhead or document templates
- Bidders preparing capability statements and technical proposals for tenders or large clients
- Founders and executives who need a professional CV for partners, tenders or investors
- Small businesses that need print files a print shop accepts the first time
- Bilingual Arabic and English organisations in the UAE and wider GCC
Languages
Identity guides, letterheads, brand strategy and formal correspondence are produced in Arabic and English, with logo lock-ups and layouts that work in both directions from the first draft.
Formats
Interactive HTML and PDF guides, editable Word and PowerPoint templates, and print-ready PDF, PNG and SVG artwork.
Client work stays confidential. We do not publish client documents or name clients without their permission.
Tell us what you already have, and what you need
Your email or WhatsApp opens with a message that already names this service. Answer what you can — a few lines are enough to start.
Write in Arabic or English.
- To
- colorsx74@hotmail.com
- Subject
- Enquiry: Brand & company documents (S-07)
- Message
- Hello ColorsX74,
We would like to talk about Brand & company documents (S-07).
A few details:
- What we already have — a logo, a letterhead, a deck:
- What we need first — an identity guide, letterhead, proposal template or a CV:
- The languages the documents should ship in:
- Timing:
From the page: https://
colorsx74.com/ services/ brand
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